SEO can seem complicated.
But that’s because it is sometimes. Between Google algorithm updates and changes in searcher behavior and marketing technology, there are so many moving parts that guide your SEO strategy.
However, even beginners can follow simple SEO tips and tricks to increase their page rankings on search engine result pages (SERPs).
From improving components of their webpages to signing up for powerful SEO analytics platforms, beginners can easily use the same techniques and tools as SEO experts.
Here are nine SEO tips beginners need to use to get a jump start in 2019.
KNOW YOUR KEYWORDS
Keyword research is essential to understanding your site’s SEO and your competitors’ site as well. However, luckily, you do not have to be an SEO guru to know which keywords to use.
THE 1-2-3 PROCESS
Simplify your keyword research approach as much as you can. Your process should boil down to three simple steps.
1. BUYER PERSONA RESEARCH
The best way to conduct your keyword research is by starting with your customer personas in mind. Consider what queries they’re putting into search engines.
List out their top pain points and goals, then research keywords and phrases that relate to them you add to your keyword list.
2. KEYWORD LIST
Simply list out as many keywords and search queries you can imagine your buyer personas using, then add important research information so you can prioritize your keywords.
You can build content ideas based on keywords that align with your ideal buyer’s interests and the keywords that have a good balance of search volume and level of difficulty for ranking.
Moz Keyword Explorer is another excellent keyword research tool. They use a unique system for scoring level of difficulty (0 to 100) to show how hard it is for you to outrank your competitors on the first page.
The priority score, which is also listed as 0 to 100, combines other metrics (like organic clickthrough rate) to indicate how much of a priority the keyword needs to be in your strategy. The higher your priority score, the closer you are to sweet spot of high search volume, organic CTR, and low difficulty.
3. CONTENT STRATEGY
Finally, you can brainstorm detailed ideas for blog articles, whitepapers, webinars, and every other pieces of content that can attract and engage your target audience.
For each piece of content you’re publishing, keep a target keyword in mind. This way, you can optimize that content for the keyword, giving you a better chance of ranking for that query.
SEO keywords can be overwhelming and the process seem complicated. With a little practice and consistent research, you can ensure your on-page and off-page SEO strategy will set you apart from your competitors.