Zing Vodka were entering the highly competitive spirits market in the United States, and needed social media support that separated them from other brands.
Targeted, data-driven marketing campaigns that used the latest in consumer profiling techniques to deliver edgy, brand-centric campaigns to the Zing audience.
- 69.5 m impressions
- 67.3k interactions
- 58.1k unique users
- includes Chris Brown “What Turns You On” campaign