The Challenge

Zing Vodka were entering the highly competitive spirits market in the United States, and needed social media support that separated them from other brands.

The Solution

Targeted, data-driven marketing campaigns that used the latest in consumer profiling techniques to deliver edgy, brand-centric campaigns to the Zing audience.

The Results

• 69.5 m impressions
• 67.3k interactions
• 58.1k unique users
• includes Chris Brown “What Turns You On” campaign