Zing Vodka

The Challenge

Zing Vodka were entering the highly competitive spirits market in the United States, and needed social media support that separated them from other brands.

The Solution

Targeted, data-driven marketing campaigns that used the latest in consumer profiling techniques to deliver edgy, brand-centric campaigns to the Zing audience.

The Results

  • 69.5 m impressions
  • 67.3k interactions
  • 58.1k unique users
  • includes Chris Brown “What Turns You On” campaign