The Challenge

Engage Sonos’ Top 250 in Music in a high touch, sustainable, authentic non “pay for play” way.

The Solution

We created several user-driven campaigns where the true essence of Sonos was displayed, connecting listeners with trends that were culturally relevant. We conceptualized a series of both video and photo content with a storytelling approach that showcased various art installations, music experiences and premium dining, with content that could be scaled into other markets.

The Results

This resulted in a global rollout guide on how to stage original activation concepts for different campaigns, targeting specific genres and users. This originated the “Music Makes It Home” program.