The Challenge

Design a complex visual narrative for the Rag&Bone FW16 runway show that compemented existing campaign materials.

The Solution

Working closely with Rag&Bone and other collaborators, our creative team directed the online campaigns for the show including live streaming of the event, delivering both functionally and aesthetically mediums to their audience.

The Results

The engagement from the target audience not only exceeded expectations, but it was received with accolades by both critics and fans alike. This paved the way for future collaborations with Rag&Bone.